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Red is radical. It is extreme, representing passion, energy, fire, violence, and anger. Its is vibrant and creates contrast, demanding viewer’s attention. As the color of fire and blood, it is connected at visceral level to our ideas of the energy of life.

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Herman Miller Comes to Dallas

George Tscherny ~ 1955

Poster

DESIGN

Red is a pure color, no other colors can be combined to create it. Designers use red as loud shout. Stop signs, the Nazi Swastika, and Coca-Cola cans are red. The color can dominate an environment. Many designers shy away from such an extreme color, but red is one of a designer’s most valuable tools to create dynamic contrast.

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El Museo Mexicano

Morla Design ~ 1995

Poster

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Outlaw

Studio Uwe Loesch ~ 2002

Poster

CULTURAL MEANINGS

In Asia, red is the color of good luck. It is the most popular color in China, but be aware: there is a difference between a Chinese red and red in other Asian cultures. In India, brides wear red saris. In Western Culture, its meaning is connected with its companions. Red, White and Blue appear patriotic. Red and Black can communicate fascism.